Where do you stand with Millennials?
Contrary to what you may think, Millennials are motivated by much the same as anybody else. Their views on home ownership often mirror those of their parents or grandparents.
INFORMATION YOU CAN USE
Anatomy of the Perfect eNewsletter
An eNewsletter is an effective and personal way to send out useful information. It builds credibility, trust and establishes you as an expert in your area.
You are your Brand
A brand profile establishes a unique and distinct voice for all external and internal communications. It propagates a single, crystal clear perception of your values.
“That’s Not the Way We Do Things Around Here.”
Just because something’s never been done before doesn’t mean it’s not a good idea. Here’s a little parable that sums up the reasoning quite nicely.
For Sale: More Hours in the Day.
Finding enough time to get everything done is job one. But until there’s someone offering extra hours on sale, we’re stuck with 24 per day.
Personal Marketing Meets Property Marketing
Personal Marketing is building one’s personal brand—the process of keeping in touch and building relationships as a foundation for future business.
eCards: Nurture relationships without being a pest
Email can be among the most effective marketing channels available to real estate companies and their agents. It’s 40 times more effective at actually acquiring new customers than Facebook and Twitter combined.
Real estate is all about relationships
Ensure that your clients and prospects are thinking good thoughts by establishing a solid, ongoing relationship with them.