In the beginning…
We at ROQlogic have decades of hands-on experience in the worlds of advertising, marketing, multimedia and software design. As the marketing atmosphere has dramatically changed over the years, we realized the unlimited power of the digital ecosystem. This proficiency has provided a unique insight into the diverse needs of real estate companies in need of a powerful content marketing platform.
It’s a hands-on team that is actively involved in the day-to-day activities of the company and those with whom they do business. After all, when our clients and users succeed, we as a company succeed.
In 2007, we were deep into serving our real estate clients by creating and producing video and other multimedia content. We recognized there was a need for an easy way to provide a wealth of marketing materials to their sales networks. Pursuing such a solution, we developed what is today the Media Center.
The Media Center is an enterprise-level marketing mainstay used by world-class companies. It grew rapidly serving tens of thousands of real estate professionals in over 20 countries around the world. Over the years, the system has grown in capability and is currently the centralized resource hosting thousands of brand-exclusive marketing pieces for ROQlogic clients.
A consistent question that came up in conversations with potential Media Center clients was,
“I’m a single agent. Do you have a solution for me?"
That started us thinking that we should create a new product that embraces the core Media Center technology specifically for single users. And that’s where we are today.
Instead of libraries populated with dedicated, client-designed content, we began creating a robust library of professionally designed content that is easily modified to reflect an agent’s personal brand. REagent offers hundreds of flyers, brochures, postcards, eCards, eNewsletters, social media posts and more arranged in “suites.” These suites are collections of different template types that share a consistent design look-and-feel.