No matter how well-intended your agents are when marketing themselves or their properties, you can’t necessarily trust how they may be translating your brand in the marketing materials they are creating. After all, they are real estate professionals, not graphic designers.
According to Keri Calagna, principal and leader of Brand & Reputation Resilience at Deloitte & Touche LLP, in a Wall Street Journal article, “A company’s reputation is brought to life through the actions and voices of its people.” They are the first line of defense against issues that could damage the overall reputation. She continues, “They should be equipped as brand ambassadors, and its leadership’s job to set a clear tone at the top and invest in training and communications that emphasize the workforce’s role in protecting and promoting the organization’s reputation.”
That’s why it’s imperative that, while you should provide ample flexibility for your agents to customize and personalize their promotional efforts, it’s equally important that you stay in control of your overarching company brand and messaging. Wouldn’t you feel better knowing that whatever they do, you can still protect your real estate brand?
The ROQlogic Media Center:
Control to help protect your real estate brand
That’s the real power behind the ROQlogic Media Center. The system provides a wide berth of control for you to determine what they can change on a template-by-template basis. There are several aspects to that control:
Your exclusive content
Templates are created from your designs. We don’t just slap your logo on a generic layout. No other company has access to your designs.
Control over editability
You determine, on a template-by-template basis, what can can’t be edited.
Text regions can be preset to one of three states:
- Text can’t be edited
- Text can be edited
- Text must be edited
Image and video regions have similar preset states with a couple extra capabilities:
- Uploaded your own images/videos
- Images/video can’t be changed
- Images/videos must be changed
- Choose from a predetermined set of images/videos only
- Choose from a predetermined set of images/videos or upload your own
Control over sharing
You also have control over which sharing options are allowed on a template-by-template basis. For example if you had a flyer for internal use only, you could limit its sharing options to just a downloadable PDF, knowing that it wouldn’t be distributed online or to social media.
The ROQlogic Media Center instills confidence that all the hard work you put into creating and maintaining your brand is honored by the materials being created and distributed by your organization.